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Ed Prather Real Estate

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Buy or Sell with Ease

Ed Prather Real Estate Is Here to Guide You!

Ready to find your dream home? Our expert buyer agents are here to guide you through every step of the process with personalized support and insider knowledge. Explore our Buyers Page to start your home search and let us help you find the perfect match.

What We Offer

There is a reason we are the best choice for you and we have the numbers to prove it.

  • BUY
  • SELL

Exclusive Coming
Soon List

Be the first to know about the hottest properties hitting the market! Our Exclusive Coming Soon List gives you insider access to homes before they go live. Don’t miss out on your dream home – stay ahead of the competition with early details, sneak peeks, and unbeatable opportunities. Sign up now to unlock your advantage!

Around the Clock Availability

We’re here when you need us – day or night. Questions, updates, or concerns? Our team is just a call or message away, ensuring you’re never left waiting. Your goals are our priority, and we’re dedicated to providing seamless, 24/7 support throughout your real estate journey.

Client
Champion

Your success is our mission. We advocate fiercely to ensure you come out on top, securing everything you need and more. With unwavering dedication and expertise, we navigate every challenge to deliver winning results. When you work with us, you’re not just a client – you’re our top priority.

Intentional
Marketing

Every property deserves a custom strategy. Our marketing is tailored to trends, your unique circumstances, and your ideal buyer. From social media buzz to targeted outreach, we ensure every effort is purposeful, maximizing exposure and interest. Your home isn’t just listed – it’s showcased with precision to get results.

Aligned for
Success

Through clear communication and strategic planning, our team works in lockstep to align with your goals. Every initiative is designed with your needs in mind, ensuring a seamless process and shared vision. Together, we create the perfect roadmap to deliver results and make your real estate journey a success.

Unique Process,
Better Results

Our tailored approach goes beyond the ordinary. By combining innovative strategies, market insights, and a focus on your specific needs, we create a selling experience that stands out. This personalized process drives better results, ensuring your goals are met with efficiency and success every step of the way.

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HOME EVALUATION

  • BUY
  • SELL

Your Buying Journey

How Does IT ALL WORK?

Your Selling Journey

How Does IT ALL WORK?

STEP 1.

Consultation

During this stage, your buyer’s agent takes time to understand your priorities, budget, and must-haves in a home. They help clarify your vision and refine your search, ensuring you’re not wasting time on properties that don’t fit your needs. We provide invaluable market insights, helping you set realistic expectations based on current conditions.

STEP 2.

Pre-Approval

With access to the latest listings and off-market properties, we give you a competitive edge. We’ll organize property viewings, answer your questions, and point out things you may not notice, like future resale value, neighborhood trends, or potential issues. We’re your advocate, ensuring you don’t settle for less than what you want.

STEP 3.

Find Home & Submit Offer

We guide you in making a competitive offer that aligns with your budget and the property’s market value. Using our negotiation expertise, we fight for the best price and terms, ensuring your interests are protected. With knowledge of local real estate laws and customs, we make sure nothing is overlooked.

STEP 4.

Inspect & Negotiate

Once the offer is accepted, we help you navigate the complex contract process. We schedule and attend inspections, review reports, and ensure any necessary repairs are addressed. From securing financing to dealing with contingencies, we make sure you stay on track and protect your investment.

STEP 5.

Closing & Move In

We ensure a smooth closing process by coordinating with your lender, escrow, and title company. We review all final documents with you, making sure there are no surprises. After closing, we remain a resource, providing assistance with moving, property maintenance, and future real estate needs.

STEP 1.

Consultation

We assess your property’s market value, using our deep knowledge of the local market and comparable sales. We guide you on setting the right price and developing a custom marketing strategy that will maximize your home’s exposure and appeal to the right buyers.

STEP 2.

Preparing Your Home for Sale

From staging recommendations to organizing professional photography, we ensure your home looks its best. We handle everything from minor repairs to decluttering, making sure your property shines online and in person. Our attention to detail ensures your home attracts qualified buyers and makes a great first impression.

STEP 3.

Marketing & Showings

We leverage a multi-channel marketing strategy, using online listings, social media, and agent networks to get your property in front of the right audience. We organize showings and open houses, ensuring your home is presented to serious buyers. We also provide feedback after each showing, so you stay informed about buyer interest.

STEP 4.

Offers & Negotiations

When offers come in, we analyze them with you and provide expert advice on how to respond. We’ll handle negotiations, working to secure the best price and terms that meet your goals. We keep a cool head and a sharp focus on your priorities, helping you avoid common pitfalls and ensure a smooth process.

STEP 5.

Closing

We guide you through the final steps, ensuring all paperwork is in order and contingencies are addressed. We coordinate with buyers, lenders, and escrow to ensure a seamless closing. After the sale, we’re here for any post-sale questions or future real estate needs.

Our Promise

There is a reason we are the best choice for you and we have the numbers to prove it.

SPEED MATTERS

We sell faster than the average agent
0 %

BETTER RETURNS

Our listings sell more than the average agent
$ 0 K

TRUSTED BY MANY

We sold over 225 homes in the last year
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WE STAND OUT

Annual Amount Spent On Marketing
$ 0 K

THE PROOF IS IN THE PUDDING

READ OUR REVIEWS

Testimonials

So far so good. Process has been easy

Listing agent Bri Ugalde has a great team and is on top of the market trends…

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Ed and his team have helped my family

Ed and his team helped us strategically plan the timing of our home sales and purchases…

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had a really great experience

helped my fiance sell his condo and helped us buy an amazing home…

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has been incredible to work with

Every person that I have interacted with has been so helpful during these pivotal moments…

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FAQ

YOU HAVE QUESTIONS

WE HAVE ANSWERS

How can I get pre-approved for a mortgage?

Getting pre-approved for a mortgage involves checking your credit score, gathering financial documents such as pay stubs, tax returns, and bank statements, and submitting an application to a lender. The lender will review your financial details to determine how much you qualify for and provide a pre-approval letter. This letter gives you a clear idea of your home-buying budget and strengthens your offer when purchasing a property. Contact us for more information and to talk to one of our agents!

What are the typical closing costs when buying or selling a home?

Closing costs vary depending on whether you’re buying or selling a home. Buyers can expect to pay 2-5% of the purchase price on costs such as loan fees, title insurance, escrow fees, and taxes. Sellers typically cover agent commissions, title transfer fees, and prorated property taxes, which can amount to 5-6% of the sale price. Understanding these costs upfront helps avoid surprises during the transaction. Contact us for more information and to talk to one of our agents!

What’s the difference between a buyer’s and seller’s market?

A buyer’s market occurs when there are more homes available than buyers, leading to lower prices and more negotiating power for buyers. In contrast, a seller’s market happens when buyer demand outpaces the number of homes available, often resulting in higher prices and multiple offers for sellers. Knowing which market you’re in is crucial to developing a winning strategy. Contact us for more information and to talk to one of our agents!

How does the home inspection process work, and what should I expect?

The home inspection process begins after an offer is accepted and involves hiring a licensed inspector to evaluate the property’s condition. The inspector will examine key areas like the roof, plumbing, electrical systems, and HVAC, providing a detailed report of findings. This report helps you decide whether to request repairs or negotiate adjustments with the seller. Contact us for more information and to talk to one of our agents!